For their latest campaign, Peloton is encouraging members to supercharge their wellbeing journey by powering up for life's challenges. They aim to be a comprehensive health and wellness option by highlighting both the emotional and practical benefits of becoming a member.

“Power up” is our version of ‘runners high’. A state of mind where you’re not necessarily at your strongest or fastest, but it has the power to transform your mood and your day. The visual treatment for the photography shows how we’ve translated the intangible benefits of a Peloton workout into an evocative design across email, digital banners, display and paid social ads.