In previous projects, the goal for Bumble’s UA content team was to boost traffic (click-through rate) by creating optimised, long-form content for their audience. With the main objective ultimately being to increase web app conversions.

For this project, my task was to help enhance Bumble’s web presence – with reduced emphasis on long-form content – to achieve greater registrations to their web product. In collaboration with Bumble’s content team I developed a more optimised landing page focusing on relevant high-quality content, comprehensive keyword coverage, and engaging CTAs to drive more conversions.