Jürgen Klopp is Liverpool Football Club’s most successful manager of the modern era and is widely regarded as one of the best football managers in the world. He is by far one of the most popular German figures, including among non-football target groups (dual-gender), with Klopp being recognised by 94% of Germans between 15-69 years old.

Peloton aimed to leverage Klopp’s authenticity and honesty as an elite-level coach to create a testimonial brand campaign for their German market. The landing page and bold digital ads – highlighting quotes from him – showcase Peloton as the perfect teammate to support Klopp in achieving his fitness goals.