To support Mullenlowe in re-igniting Bahlsen's online experience and artistic heritage, I was tasked with aligning with the new brand relaunch. This involved portraying Bahlsen as patrons of art, design, and craftsmanship, leading to a shift in brand attitude towards acting like a design house.

The focus of the new website was to increase engagement, guide visitors to explore the product range, and showcase Bahlsen's commitment to both beautifully crafted biscuits and exquisite design.

The website aimed to highlight obsessive craftsmanship and design excellence, creating a gallery-like experience that invites visitors to appreciate the details.

Rather than just selling biscuits, the site aimed to showcase the culture, indulgence, and beauty of the Bahlsen brand, emphasizing the care put into each product.