GBRf had big plans for a fresh visual identity to boost brand recognition. Being the world's third largest provider of rail freight services, they had ambitious targets for growth. I collaborated with the fantastic team at The Yard Creative to help develop a striking new website to support GBRf's employee recruitment as well as their goal of becoming industry leaders.

To enhance their online presence, we introduced a new a typography system and bold hi-vis inspired brand colours to help GBRf become to go-to employer for prospective talent.